Masculinity in sport presented by contemporary media Essay

Masculinity in sport presented by contemporary media - Essay Example ch on "Masculinity in Sport Presented by Contemporary Media" deals with the varied aspects associated with male athleticism and the manner in which it is represented in popular media. The public representation of male athletes in the media is dominated by sport stars; portraying a "macho image" and who are often addressed with male-specific metaphors deliberately framed with the sole objective of monopolizing mens physical force, in the arena of men’s sport. This can be further substantiated by the description of masculinity in sport as depicted by Gerhard Vinnai (1976, Pp. 74): â€Å"The importance of rock-hard muscles, absence of sentimentality in harsh duels, acceptance of frequently painful injuries and ability to consume vast quantities of beer after the game . . . characterises the moral atmosphere among the sportsmen† The concept of masculinity in mediated sport is debated, and challenged, widely during the recent decade, by scholars and academicians alike, and holds great relevance, particularly when viewed against the backdrop of a rapidly emerging heterogeneous audience which comprises of gays and emergence of seemingly â€Å"effeminate† sports, and the rise in the number of viewers having diverse values and attitude and media consumption habits. In order to examine, explore and analyse the influence and role of mass media in representing masculinity in sport, this study uses the secondary research, qualitative research methodology, whereby various research articles, media articles, news published in tabloids, books, television adverts and sport magazines are studied, to gather evidence required to substantiate the research hypothesis and research objectives listed in the previous section of this paper. This study mostly relies on secondary research and all the observations made are through literature review, and existing available material on the subject under study. This study is divided into three distinct chapters wherein the concept of hegemonic

Enterprise and Entrepreneruship Essay Example | Topics and Well Written Essays - 3000 words

Enterprise and Entrepreneruship - Essay Example What remains after settling all the expenditure is the entrepreneur’s profit. Thus, the entrepreneur can be said to be one who shifts economic resources from an area of lower productivity, to an area of greater yield and higher productivity. The act that the entrepreneur engages in for the purpose of shifting economic resources from a point of lower productivity, to a point of greater yield and higher productivity is what an entrepreneurship is. The roles and values that the entrepreneur and entrepreneurship dispense in the society and towards economic stability and growth cannot be discounted because they are immense and multifaceted. As a matter of fact, economists and business pundits such as Audretsch are poignant that, the (hypothetical) act of entrepreneurs in a given country making a dereliction on entrepreneurship is tantamount to dealing that country a coup de grace (2007, 67). Entrepreneurship and the Economy One of the salient roles that entrepreneurship dispenses i n the society and to that society’s economy is the maintenance of the relationship between the consumer and the entrepreneur himself. Economies, especially, capitalist ones in the extreme aggregates have theoretical levels of infinite demands. Entrepreneurs do this by creating goods and services, and thereby ultimately meeting the demand of the market which is the society. The gravity of this complementary relationship between the consumer and the entrepreneur is that in the absence of entrepreneurs, the demand of the market will exist, but the supply will be inexistent. This means that even essential products will not be realisable. Likewise, the same also means that should the number of entrepreneurs in the society dwindle, then demand will still override supply, and thereby leading to an increase in commodity prices, higher cost of living and a society or an economy beset by inflation (Batabyal and Nijkamp, 2012, 340). Another way in which the entrepreneur benefits the soc iety is by creating wealth. There are several ways by which an entrepreneur creates wealth. One of the ways by which entrepreneurs do this is by shortening the process of production. As the entrepreneur integrates economic resources to make them readily usable, the chain of production is decoupled, since the buyer is saved from the need to expend his synergy in producing the same material. The buyer thus is succored from extra expenditure. For instance, a transport company can be outsourced by a manufacturing company to help facilitate the transportation of materials essential for production. Thus, the company will have saved the revenue it would have spent in buying large trucks, hiring scores of drivers and settling motor vehicle maintenance costs. The same money that would have been used in settling transportation cost may serve as ploughed-back capital, to help the manufacturing firm continue with its production exercises (AMAM, 2010, 75 and Audretsch, 2007, 66). Frederick, Mons en and Hunter observe that increased unit and volume of production emanating from ploughed-back cap

The Lost Eden Essay -- Literary Analysis

The Lost Eden The story of Martin Eden is a dark but interesting one, written by Jack London, an author from early 20th Century California. Martin’s life is difficult, as he decides to defy society and join the upper class, ultimately alienating his own class while realizing the superficiality of the upper class. Through this journey, Martin embodies and evolves through three main personas, mind sets, or personalities. In the beginning, â€Å"Martin’s feeling of social inadequacy developed†(Sinclair 145), as he is a man seeking approval of society, trying to become a successful writer and win the love of an upper class woman, Ruth Morse. Then he turns into a man bent against society, or perhaps merely in great disproval, for his futile efforts to become a writer are thwarted and laughed at by everyone, from the editors of the magazines to his beloved Ruth and her family. Once Martin does become famous and rich, â€Å"his success snowballs, he is lionized by society† (La bor 118), but Martin â€Å"wishes he had never opened the books† (Lundquist 149). Through all of these struggles, Martin truly embodies none other than the author, Jack London, as the entire novel is something of an autobiography. London is â€Å"confronting himself in Martin† (Bader 150), although it is very true that Martin Eden is â€Å"a novel rather than straight autobiography†, â€Å"deliberately introspective† (Lundquist 150). Martin Eden is first a man who wishes to assimilate with high society, the upper class, as he believes that the upper class possesses an infinite amount of beauty and knowledge. Martin’s first true glimpses of the upper class come when he is invited to the Morse home, after saving Arthur Morse from a â€Å"gang of waterfront thugs† (Labor 117). This is ironic because M... ...n. 1909. New York, NY: Penguin Books, 1984. Print. Lundquist, James. Jack London: Adventures, Ideas, and Fiction. New York, New York: The Ungar Publishing Company, 1987. Print. Magill, Frank N. â€Å"Jack London.† Critical Survey of Long Fiction. Vol. 4. Englewood Cliffs: Salem Press, Inc., 1983. 1691-1699. Print. - - -. â€Å"Jack London.† Critical Survey of Short Fiction. Vol. 5. Englewood Cliffs, NJ: Salem Press, 1981. 1809-1813. Print. New American Bible. New York: Catholic Book Publishing, Co., 1991. Print. O’Conner, Richard. Jack London: A Biography. N.p.: Little, Brown, and Company, 1964. Print. Sinclair, Andrew. Jack: A Biography of Jack London. New York, NY: Harper and Row, Publishers, 1977. Print. Verde, Tom. â€Å"London, Jack.† Twentieth-Century Writers 1900–1950, American Profiles. New York: Facts on File, Inc., 1993. American History Online. Web. 22 Nov. 2011. The Lost Eden Essay -- Literary Analysis The Lost Eden The story of Martin Eden is a dark but interesting one, written by Jack London, an author from early 20th Century California. Martin’s life is difficult, as he decides to defy society and join the upper class, ultimately alienating his own class while realizing the superficiality of the upper class. Through this journey, Martin embodies and evolves through three main personas, mind sets, or personalities. In the beginning, â€Å"Martin’s feeling of social inadequacy developed†(Sinclair 145), as he is a man seeking approval of society, trying to become a successful writer and win the love of an upper class woman, Ruth Morse. Then he turns into a man bent against society, or perhaps merely in great disproval, for his futile efforts to become a writer are thwarted and laughed at by everyone, from the editors of the magazines to his beloved Ruth and her family. Once Martin does become famous and rich, â€Å"his success snowballs, he is lionized by society† (La bor 118), but Martin â€Å"wishes he had never opened the books† (Lundquist 149). Through all of these struggles, Martin truly embodies none other than the author, Jack London, as the entire novel is something of an autobiography. London is â€Å"confronting himself in Martin† (Bader 150), although it is very true that Martin Eden is â€Å"a novel rather than straight autobiography†, â€Å"deliberately introspective† (Lundquist 150). Martin Eden is first a man who wishes to assimilate with high society, the upper class, as he believes that the upper class possesses an infinite amount of beauty and knowledge. Martin’s first true glimpses of the upper class come when he is invited to the Morse home, after saving Arthur Morse from a â€Å"gang of waterfront thugs† (Labor 117). This is ironic because M... ...n. 1909. New York, NY: Penguin Books, 1984. Print. Lundquist, James. Jack London: Adventures, Ideas, and Fiction. New York, New York: The Ungar Publishing Company, 1987. Print. Magill, Frank N. â€Å"Jack London.† Critical Survey of Long Fiction. Vol. 4. Englewood Cliffs: Salem Press, Inc., 1983. 1691-1699. Print. - - -. â€Å"Jack London.† Critical Survey of Short Fiction. Vol. 5. Englewood Cliffs, NJ: Salem Press, 1981. 1809-1813. Print. New American Bible. New York: Catholic Book Publishing, Co., 1991. Print. O’Conner, Richard. Jack London: A Biography. N.p.: Little, Brown, and Company, 1964. Print. Sinclair, Andrew. Jack: A Biography of Jack London. New York, NY: Harper and Row, Publishers, 1977. Print. Verde, Tom. â€Å"London, Jack.† Twentieth-Century Writers 1900–1950, American Profiles. New York: Facts on File, Inc., 1993. American History Online. Web. 22 Nov. 2011.

Identification Of Potential Ischaemic Stroke Health And Social Care Essay

Stroke could shortly be the most common cause of decease worldwide ( Murray and Lopez, 1997 ) . Stroke is presently the 2nd prima cause of decease in the Western universe, ranking after bosom disease and before malignant neoplastic disease ( Donnan et al. , 2008 ) , and causes 10 % of deceases worldwide ( [ Anon ] , 2004 ) . Despite a decennary of intense public instruction and medical promotion, stroke continues to stand for a major cause of mortality accounting for around 53,000 deceases every twelvemonth ( [ ANON ] 2009 ) and this is the most common cause of terrible disablement which will necessitate long-run attention. There are more than 111,000 people who have suffered from new or perennial shot ‘s every twelvemonth, where in 2006/07 the NHS spent over ?2.8 billion in this country and the entire cost to the UK economic system was ?4.5 million ( [ ANON ] 2009 ) Stroke consequences from perturbation in the blood supply to the encephalon and leads to the decease of all cells within the affected tissue ( Sims and Muyderman, 2010 ) . There are 2 chief types of shot. They are ischaemic and haemorrhagic ( NINDS, 2009 ) . Ischemic shot is caused by the infarction of a vas providing blood and foods to the encephalon. The encephalon cells in the immediate country of hurt have died as a consequence of ischaemia ( NINDS, 2009, Deb et al. , 2010 ) . Ischemic shot can be embolic and thrombotic ; lacunar shot is besides under this class ( Wityk and Llinas, 2007 ) . Hemorrhagic shot is caused by compaction of tissue from an spread outing haematoma or haematoma. This force per unit area besides lead to a loss of blood supply to affected tissue and the blood released by encephalon bleeding appears to hold direct toxic effects on encephalon tissue and vasculature ( NINDS, 1999 ) . More than 80 % of shot are caused by ischaemia ( Flynn et al. , 2008 ) At the minute, the diagnosing of ischaemic shot is relied on an experient shot clinician ‘s scrutiny of the patient, supplemented by the consequences of encephalon imagination. However, those who all of a sudden become ailing with a suspected shot, the clinical appraisal within the first few hours is non ever straightforward. Many patients with acute shot are non assessed by a shot specializer ; the initial rating is frequently performed by a household practician, paramedic, or triage nurse ( Whiteley et al. , 2008 ) . Presently, the computed imaging ( CT ) and magnetic resonance Imaging ( MRI ) are the most common technique used to diagnosis acute shot and differentiate between ischaemic and haemorrhagic shot ( Wardlaw and Mielke, 2005 ) For most instances and at most establishments, CT remains the most practical imagination mode ( Adams, 2007 ) . For those assessed in infirmary, reading of encephalon imagination visual aspects can be hard, as CT is frequently normal after the oncoming of ischaemia and may stay normal in patients with mild ischaemic shots. MRI is more sensitive in observing ischaemia than CT, particularly in the diagnosing of mild shot ( Chalela et al. , 2007 ) , is still merely 83 % sensitive or 98 % specific ( Chalela et al. , 2007 ) . Furthermore, MRI may non be executable in acutely sick patients because they are ungratified, have a contraindication to MRI, or MRI may non be instantly available. The current diagnosing of shot remains hampered and delayed due to miss of a suited mechanism for rapid, accurate and analytically sensitive diagnostic trial ( Laskowitz et al. , 2009 ) . There is a clear demand for farther development in this country. Scientists have for a really long clip been look intoing and seeking to happen new ways to diagnosis shots. Increasing figure of articles, documents and journeys have been suggested that blood biomarker may be a possible campaigner for efficient and accurate diagnosing such as a blood trial for shots ( Hill, 2005 ) . Biomarker defined as a characteristic that is objectively measured and evaluated as an index of normal biological procedures, pathological procedures or pharmacological response to a curative intercession ( Biomarkers Definition Working Group, 2001 ) . It can be any sort of molecules that present in the mark being. During an ischaemic shot, obstruction of arterias causes accretion of blood metabolites and release of enceph alon tissue proteins one time the cardinal nervous system gets damaged. All of these proteins are the possible biomarkers, including neuron-specific enolase ( NSE ) , astroglial protein S-100b, medulla basic protein ( MBP ) , creatin phosphokinase isoenzyme BB ( CK-BB ) , tau, thrombomodulin ( Tm ) , glial fibrillary acidic protein ( GFAP ) , adenylkinase, lactate, lactate deshydrogenase, aspartate transaminase, glutathione, vasointestinal neuropeptide, and 7B2-specific neuropetide ( Allard et al. , 2004 ) . In order to go a individual specific diagnostic biomarker that will be clinically utile, the desirable belongingss are including duplicability to obtain in a standardised manner, acceptableness to the patient, how easy is it to construe by clinicians, truth such as high sensitiveness ( sensing of disease when it is truly present, i.e. placing true positive ) and high selectivity ( acknowledgment of absence of disease when disease is genuinely absent, i.e. placing true negative ) for the result it is expected to place, besides ability to explicate a sensible proportion of the result independent of established forecasters systematically in multiple surveies and there are informations to propose that cognition of biomarker degrees alterations direction, prognostic values, big likeliness ratios, low cost, rapid sustained lift, high tissue specificity ( bespeaking myocardial beginning ) , release relative to disease extent and check characteristics conductive to indicate of attention prov ing are critical ( Fon et al. , 1994, Kelly et al. , 2003 ) However, in 2008 a systematic reappraisal was published by the American Heart Association. 38 diagnostic literatures were reviewed and proving was carried out for 58 biomarkers, but a decision was made that none of them can be recommended for usage in everyday clinical pattern ( Whiteley et al. , 2008 ) . The high sensitiveness and specificity are the largest obstructor in ischaemic shot biomarker development ( Allard et al. , 2004 ) . There are a few concerns is addressed. First of wholly, the blood-brain barrier ( BBB ) will detain the release of encephalon tissue proteins into blood watercourse ; Second, the volume of damaged tissue released does n't correlate to the badness of the harm to within the encephalon. As Human shot is such a heterogenous disease, possibly a rapid blood trial for shot is difficult to believe. So far no blood trial can be 100 % specific and sensitive ( Hill, 2005 ) . However a blood trial can be used as a complementary clinical diagnosing bases on its sta tistic mark, together act as a diagnostic biomarker ( Hill, 2005 ) . If the constriction is able to interrupt, this will assist to salvage 1000s of lives and besides save an unbelievable sum of money for the NHS. Potential biomarkers identified demand to be transitioned rapidly into clinical proof proving for farther rating in an acute shot scene ; to make so would impact and better patient results and quality of life. A individual set or multiple sets of blood biomarkers that could be used in an acute scene to diagnosis shot, differentiate between shot types, or even predict an initial or reoccurring shot would be highly valuable. Label-free quantitative proteomic method will be used in this undertaking. It is a comparatively new engineering that generated by High Performance Liquid Chromatography -Tandem Mass Spectrometry ( HPLC- MS/MS ) , alternatively of utilizing exogenously labelled isotopes, it does non necessitate stable isotopic-labelled compound. This type of spectroscopy allows us to find and follow proteomic look at different provinces within the theoretical account being, therefore the proteins concentration. The combination of mass spectroscopy and bioinformatics has been proven to be an effectual technique for the find of possible biomarkers for assorted malignant neoplastic diseases and diseases from patient ‘s serum or plasma samples. With this technique, the proteins of involvements can be obtained from the samples which are convenient for sidelong quantification and designationPurposes and aimsMy undertaking is to look for possible biomarker ( s ) which might bale to utilize in acute is chaemic diagnosing. I will utilize Label-free quantitative proteomic method to near this purpose. The aims of this undertaking are able to utilize HPLC – MS/MS to observe and distinguish between the control and samples by comparing the peak strength differences, and to quantify the sum of differences of the protein so to place the protein of interested for farther experiment. Besides to develop a method to look for possible biomarker ( s ) with animate being theoretical accounts by HPLC – MS/MS.cardinal activities3.1 Sampling Animal theoretical account sample of shot is traveling to be used alternatively of human sample of shot. It is because animate beings and worlds have similar nervous and vascular substrates and similar biochemical and molecular mechanisms of hurt and ( Yamori et al. , 1976 ) features of shot in worlds are similar to experimental theoretical accounts in animate beings. Largely of import animate being theoretical accounts allow research workers to analyze immediate and early ischaemic events, events that can be hard to analyze in human patients because of the variable clip holds in early acknowledgment of a shot and initial curative intercession. Among the assortment of animate beings, rats are peculiarly utile for shot research because their cerebrovascular anatomy and physiology closely resemble that of worlds. They have a little encephalon volume that is however good suited to different analytical processs and are moderately cheap in footings of purchase and care costs compared with those for larger animate beings. Furthermore, the public tends to hold fewer animate being public assistance concerns sing the usage of gnawers in shot research compared with the usage of Canis familiariss or cats and commercially available of inbred rats are comparatively homogenous genetically, leting research workers to understate confusing effects originating from a heterogenous background and to accomplish good reducibility ( little criterion divergence ) ( Wang-Fischer, 2009 ).The stoke theoretical account I am traveling to utilize is focal hemisphere intellectual ischaemia. This theoretical account mimics the most common site of human ischaemic shot. Surgery will be performed under injectable anesthesia. Although inhalational anaesthesia is recommended for shot survey, injectable agents have some advantages in neurological surveies and have been used by many research labs, such as the disposal of injectable agents is simple and easy, no particular equipment is needed ( a sim ple acerate leaf and syringe can finish the anesthesia work ) and cheap equipment and drugs lower the cost of survey. Blood sample is taken Immediately before clamping of the internal carotid arteria ( ICA ) instantly anterior to unclamping ( ischemia ) the ICA and before skin closing ( reperfusion ) ( Fig. 1 ) . Cerebrospinal fluid has be to collected for analysis because it is highly utile for surveies of the cardinal nervous system, it will incorporate any unmetabolised molecules from the encephalon so it allows an research worker to straight mensurate alterations in senders, endocrines, cytokines, or any other factor that might be of import. All samples are so labelled decently. All blood samples have to be centrifuge within 30 proceedingss of aggregation. Plasma is removed and stored at a?’80A °C until usage. After the wound closing of the rats, evan blue is injected and circulated for 60-120 proceedingss. Then rats are anesthetised and perfuse with PBS through the left ventricle to rinse out the extra dye. Afterward, encephalons are removed and the hemispheres are separated, weighed, and placed in tubings. Reperfusion sample Ischmaemia sample Baseline sample Reperfusion Ischmaemia Baseline ICA unclamped ICA clamped Fig. 1 Flow diagram of sample aggregation. ICA: internal carotid arteria 3.2 Nanoflow HPLC- MS/MS sample readying and analysis Plasma samples are thawed at 4A °C and digested with trypsin at 37A °C for 16 hr before transporting out analysis. Digested plasma samples and cerebrospinal fluid samples are loaded and nanoflow High Performance Liquid Chromatography -Tandem Mass Spectrometry ( HPLC- MS/MS ) analysis is carried out. This is an machine-controlled method once the sample is loaded. 3.3 Fluorescence spectrophotometer analysis The fluorescence strength of the dye will so find by fluorescence spectrophotometer after a series of sample readying 3.4 Statistical analysis First, protein quantification is measure peak highs in chromatography. The mark proteins are the extremums strength with high duplicability ( CV & lt ; 8 % ) . The chromatographic extremum alliance is used to knock in this comparative attack. Statistical analysis such as Students t-test was performed to find the significance of alterations between multiple samples. In the spectral numeration attack, comparative protein quantification is achieved by comparing the figure of identified MS/MS spectra from the same protein in each of the multiple LCMS/MS datasets. This addition protein ‘s copiousness and consequences in an addition in the figure of its proteolytic peptides. A list of the possible biomarker will so be created. The atomization from this list will so place.The undertaking program4.1 Workflow Logic Diagram of activities Sample aggregation ( Surgrey ) White affair & A ; gray affair Control from CSF Sample from CSF Sample from plasma Control from plasma Sampling Sample storage at a?’80A °C Sample storage at – 80A °C Sample readying ( Digest ) Label-free quantitative proteomics readying and analysis Control from CSF Sample from plasma Sample from CSF Control from plasma Fluorescence spectrophotometer HPLC separation MS/MS Quantification ( Peak strength, spectra count ) Candidate verification/ proof Designation by commercially statistical package Potential diagnostic biomarker ( s ) Fig. 2 Logic diagram of activities. CSF: Cerebrospinal fluid 4.2 Gantt Chart Activities Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Sample aggregation TenaˆˆaˆˆaˆˆaˆˆaˆˆaˆˆSample readying of blood sampleaˆˆTenaˆˆaˆˆaˆˆaˆˆaˆˆSample readying of CSFaˆˆTenaˆˆaˆˆaˆˆaˆˆaˆˆSample readying of fluorescence spectrophotometry TenaˆˆaˆˆaˆˆaˆˆaˆˆaˆˆNanoflow HPLC- MS/MS analysisaˆˆTenaˆˆaˆˆaˆˆaˆˆaˆˆFluorescence spectrophotometer analysis TenaˆˆaˆˆaˆˆaˆˆaˆˆaˆˆStatistical QuantificationaˆˆaˆˆTen Ten TenaˆˆaˆˆProtein IdentificationaˆˆaˆˆaˆˆaˆˆTen Ten Ten Table 1. Gantt chart with clip line. From Table. 1. It shows the jutting activities and hebdomad by hebdomad of what activities are expected to be carried out. In hebdomad one, surgrey takes topographic point and because the encephalon protein will get down to fall out 3 yearss after the station shot, the dye and fluorescence spectrophotometry is besides taking topographic point in hebdomad 1. In hebdomad 2, the HPLC- MS/MS analysis will be carried out. From hebdomad 3 subsequently, it is the statistical analysis. Statistical quantification the possible biomarker by comparing the peak strength and so place the atomization of interested extremum.ResourcesEquipment: Centrifuge Freezer – 80a„? HPLC – MS/MS Fluorescence spectrophotometer 4.3.2 Apparatus EDTA tubing Needle and syringe Skin Scissorss Vascular clinchs Microdissecting Tweezers & A ; Forcepss A cold-illumination lighting system Operating Board 4.3.3 Reagent Anaesthetic drug Trypsin heparin-saline mixture Sterrad ( Low-Temperature Hydrogen Peroxide Plasma ) Buffer A ( 96 % H2O 4 % methanol 0.2 % formic acid ) Buffer B ( 10 % H2O, 90 % acetonitrile, 0.2 % formic acid ) Evans blue PBS 4.3.4 Training Training to manage research lab animate beings Expertness on nanoflow HPCL because insouciant users lack the expertness to utilize the demanding microfluidics that is involved and to observe jobs. 4.5.5 Statistical package for HPLC – MS/MS Any of these would be suited for the statistical analysis: SIEVE package The Rosetta Elucidator systemUndertaking analysis5.1 Hazard analysis Incorporation of biomarkers find has an impact on timelines of undertaking direction due to extra work on their designation and possible proof. Furthermore, there are troubles to fix the white affair hurt theoretical accounts which are used as indicant of how much harm of ischemic shot caused to the rat and the fluctuation between animate beings are normally big.Drumhead decisionThe primary end of a individual set or multiple sets of blood biomarkers development is to cut down the hazard of late abrasion during clinical development for grounds of safety or efficaciousness ; to make so would impact and better patient results and quality of life. Although it will be a long and difficult tract to make this finish, it is a baronial end, and the right way for the hereafter of stroke diagnosing.

Project Enhancing Network Security Utilizing Software...

State Of Art Project: Enhancing Network security Utilizing Software Defined Networks (SDN) The idea Internet technology was implemented in the early 1970’s. Rapid growth of the Internet is constantly being observed from the past two decades. Internet actually elevated the world of technology to the next level. It became so common that most day-to-day activities were dependent on the Internet. Mass usage of the Internet made things simple and was considered as one of the most reliable sources. It brought several applications like the World Wide Web (www), E-mail communication, data transfer, Social Networking and lots of aspects related to entertainment. The latest development trending in the sector of Internet technology is E-commerce.†¦show more content†¦Another topic that is to be discussed in our project is Software Defined Networking. In olden days when the Internet is new to the world, the educational organizations and other corporate companies were the only one who had access to the Internet. They are mainly concerned with the transfer of data or fi les. After a decade, common people also started to use the Internet for their day-to-day activities, which lead to the expansion of the Internet. During this period, the people are mainly concerned about the speed with which files were being transferred. Due to this revolution in the networking environment, many high speed networking devices came into play like routers, switches and data centers which were used to transfer files or data at a very high speed. The speed was achieved by including a control plane and data plane in the networking devices. The control plane took care of routing and selection of the path for the transfer of the data, whereas the data plane took care of forwarding the packet based on the commands given by the control plane like port on which the data should be sent and so on. Thus the control plane acted as a brain. Both the control plane and data plane used to be in the same networking equipment. Thus if a packet comes at the router or switch, then that ne tworking equipment will decide by itself the path onto which data should be forwarded. This technology brought a tremendous

Social Exchange Theory by George Homans Essay - 1699 Words

Social Exchange theory was created by George Homans in 1958. Since its publication as â€Å"Social Behavior as Exchange†, several other theorists like Peter Blau, Richard Emerson, John Thibaut, and Harold Kelley have contributed to the theory. Before diving into the biggest concepts of this theory, two main properties need to be discussed. This theory is all about social exchanges, which are essentially reactions and decisions in relationships. The two properties are self-interest and interdependence. They are the two fundamental interactions between two individuals who each have something of value to the other. When an individual is looking out for their own self-interest, they are looking out for their own economic and psychological needs†¦show more content†¦Any social exchange results in some sort of dependence on one another, if it ends with a positive outcome, it will drive a positive relationship and it will drive the two to continue working together. The worth determines the decisions the individuals will make in the future. Blau mentioned, from his experience and education about microeconomics, that since the market is always changing, human interactions were similar to those done in the marketplace (DeLamater, 2006). The one big difference between social exchange and exchange with the market is that social exchange is more varied and more flexible so they have no set exchange rate or value like what would be in place in the market. While the cost and benefits can be found in almost all aspects of life, Homans and company focuses in on the human aspect of it, how it affects relationships, and how individuals decide in their relationships. When an individual uses this cost-reward system, they have a certain method to go through before they make their decision. People are bound to pick the decision which yields the largest reward. If there are multiple decisions that amount to the same costs, such as two things taking the same amount of t ime, then they will pick the decision that has the most rewards. The same type of idea applies when there are two decisions of equal reward, the person will pick what has fewer costs so that they end up with a higher worth. If the immediate outcomes are equal then the individual willShow MoreRelatedIs social exchange theory compatible with the values of the nursing profession?1285 Words   |  6 Pagesprofession. Modern social exchange theories are based on the principle of utility. Read the assumptions of social exchange theory and consider how these would affect the nurse-patient relationship, compared to how these impact the nurse within the health care environment. To what extent are all theories ethical? Is social exchange theory compatible with the values of the nursing profession? 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Theories Human Services is a disciplinary geared towards meeting the needs of people from a multiple knowledge bases (What is human services?, 2013). Multidisciplinary human services is an approach to involving a variety ofRead MoreThe Social Exchange Theory : Catfish, By Ariel Schulman And Henry Joost1111 Words   |  5 Pageshuman behavior, is dubbed the Social Exchange Theory. In the documentary Catfish, directed by Ariel Schulman and Henry Joost, Nev Schulman and â€Å"Meghan†, who Angela pretends to be, continue to grow their relationship until the cost of the dyad becomes too much for Nev to simply enjoy. This causes Nev to reconsider what this relationship means to him, before making a decision on whether it’s worth keeping or not in several different contexts. While the Social Exchange Theory sounds like a basic concept

CASE STUDY STARBUCKS MISSION - 2586 Words

Starbucks’ Mission: Social Responsibility and Brand Strength I. Statement of the Problem In today’s business world, stakeholders have become adept at holding companies to account for the social consequences of their activities and rank based on the performance of their Corporate Social Responsibility (CSR). Many companies have implemented CSR initiatives, yet these efforts have not been nearly a success for two reasons. First, they pit business against society, when clearly the two are interdependent. Second, they pressure companies to think of CSR in generic ways instead of in the way most appropriate to each firm’s strategy (Porter 2006). Starbucks experienced increasing pressure from its stakeholders to act as a good†¦show more content†¦This is in response to growing concern that it will pay a premium for beans grown on environmentally and socially responsible farms which the Company hopes will create positive changes within the global coffee market and eventually result in a fully sustainable coffee production supply chain. Since then, Star bucks has expanded its CSR partnership with various nonprofit organizations around the globe, as well as it has founded its own Starbucks Foundation. Starbucks coffee purchases are Fair Trade Certified that covers 5% of its total coffee purchases. Starbucks joined with Bono’s Product RED in an effort tot raise money for HIV and Aids research, and the African Wildlife Foundation and Business for Social Responsibility. The number one guiding principle in Starbucks’ mission statement was to â€Å"provide a great work environment and treat each other with respect and dignity† and Starbucks has perennial put emphasis on this principles and it became the foundation of its organization’s culture. This is evident throughout its corporate website where the company’s CSR activities are integrated into the entire website. Starbucks executives believe that the experience customers have in their stores should be the same in any country. During the 2008-2009 global recession, Starbucks seeks to regroup, reviewed its strategy and refocused theShow MoreRelatedCase Study : Starbucks Company s Mission, Vision, And Primary Stakeholders2267 Words   |  10 PagesIntroduction In this paper, I will talk about Starbucks Company. I will define the influence of the vision, and mission of the company and primary stakeholders along with their overall success. 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At that time it has only one store in Seattle’s Historic Pike Place Market, Washington. It covered a long journey from that single store to hundreds and thousands of stores in different countries. It has 9 stores in Seattle till 1987. The professional management and strategies used by Howard Schultz made the company globally successful. The result of his efforts lead to the expansion of stores from 400 in US to 4700 inRead MoreStarbucks: Going Global Fast1735 Words   |  7 Pages â€Å"Starbucks - Going Global Fast.† I. Saturation of Home market and existence of Foreign Untapped markets Starbucks is a well respected brand of coffee that is known globally. As they dominate the market in United States, they have realized the potential growth in overseas markets and open its doors to going global. 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Starbucks’ is a chain of coffeehouses specializing in gourmet coffee lines. Starbucks is based on sound ethical principals permeated through the central core of its business operations. The result of several probes leads to a conclusion that Starbucks does business in a profitable and morally sound manner. Humana Inc. isRead MoreStarbucks Swot Analysys1228 Words   |  5 PagesStarbucks Case Study Starbucks has been a household name for over 20 years. It is the largest coffee house in the world with over 17,000 stores in 50 countries (Wikipedia Website, 2011). How can a giant like Starbucks stay on top of the coffee market yet retain its personal small coffee house feel? Starbucks continuous strive and strategic management plans have proven beneficial in keeping to the goals of the organization. Strategic Management-Setting the Mission and Goals The firstRead MoreTeamwork Report862 Words   |  4 PagesReport on Ensure Team Effectiveness Starbucks Corporation: Case Study in Teamwork Name: Jessie (Luyan) Wang âž ¢ Introduction This report is a case study of Starbucks’ teamwork practices. In the first stage, the overview background of Starbucks will be introduced. Secondly, the viewpoints of Starbucks and the strategies, which are used by the company to make their teamwork performance well, are going to discuss. Next, the effectiveness of Starbucks teamwork strategy will be point outRead MoreStarbucks Case Analysis : Starbucks1580 Words   |  7 Pages7/25/15 Starbucks Case Study I chose to do a case analysis on Starbucks because I am a huge fan, as a college student I am addicted to caffeine and Starbucks is how I get my caffeine fix! I am a gold card member with Starbucks meaning, I drink so much of their coffee they rewarded me as a valuable customer. Some perks include a free food or beverage after twelve purchases, a free food or beverage on my birthday, as well as discount coupons and exclusive member deals. The first Starbucks location